Matomo vs SimpleTrack: Do You Really Need Enterprise Analytics?

What Matomo Is Built For

Matomo excels when you need:

• Self-hosting and data ownership

• Enterprise-level reporting

• Deep customization

• Compliance-heavy environments

It’s powerful — and with power comes complexity.

Why Matomo Is Overkill for Most Founders

For solo founders and small teams, Matomo often introduces:

• Long setup times

• Complex dashboards

• Too many reports to interpret

• Maintenance overhead

Most users end up using only a fraction of what Matomo offers.

SimpleTrack’s Philosophy

SimpleTrack assumes:

• You don’t want to configure analytics

• You don’t want reports

• You don’t want training

You just want answers.

Instead of flexibility, SimpleTrack focuses on:

• Speed

• Visual clarity

• Zero learning curve

Setup & Maintenance

Matomo can take hours or days to fully configure.

SimpleTrack setup:

• Add script

• Open dashboard

• Done

No servers. No plugins. No maintenance.

Who Each Tool Is For

Choose Matomo if:

• You need full data control

• You’re managing analytics for an organization

• You want advanced reporting

Choose SimpleTrack if:

• You’re a founder or indie builder

• You want analytics that feel effortless

• You value clarity over completeness