Fathom vs SimpleTrack: Which Simple Analytics Tool Is Actually Easier? Copy

What Fathom Does Well

Fathom is a solid product. It offers:

• Privacy-first analytics

• No cookies by default

• A clean, modern dashboard

• Reliable tracking for established websites

For teams that want ethical analytics with a professional feature set, Fathom is a strong option.

Where Fathom Starts to Feel Heavy

Despite being “simple,” Fathom still expects users to:

• Understand analytics terminology

• Configure multiple settings

• Navigate dashboards with more data than most founders need

For many solo founders, this leads to the same outcome:
They check analytics less often because it still feels like work.

How SimpleTrack Is Different

SimpleTrack is designed for people who:

• Don’t want to learn analytics

• Just want to know if their site is growing

• Care about traffic, pages, and conversions — nothing else

Instead of offering many options, SimpleTrack removes decisions entirely:

• One clear dashboard

• Only essential metrics

• Instant clarity at a glance

You don’t “analyze” with SimpleTrack.
You check it.

Pricing & Accessibility

Fathom is a paid product from day one.

SimpleTrack is:

• Free to get started

• Designed to stay affordable

• Built with solo founders in mind

Which One Should You Choose?

Choose Fathom if:

• You want a mature, feature-rich privacy analytics tool

• You’re comfortable with analytics concepts

• You don’t mind paying for flexibility

Choose SimpleTrack if:

• You find analytics confusing

• You want the fastest possible understanding

• You only care about the metrics that matter

If your goal is clarity, SimpleTrack is the better choice.